Starts Hear Awareness Campaign Year Two

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It All Starts with Hearing

The research reinforces what we know — hearing is critical for every child’s brain development. In fact, it’s so important that nearly every baby born in the U.S. has their hearing screened at birth! Yet a problem persists. A significant number of babies who fail newborn hearing screening are not receiving the necessary follow-up care, leading to delays in receiving the support they need during those critical early stages of development. So, the Oberkotter Foundation and Hearing First asked the question: how can we reverse this trend of lack of follow-up and delayed care?

And thus, the Starts Hear Awareness Campaign launched in February 2021! The campaign educates, empowers, and equips parents so they will act urgently following a failed screening. 

Now at the end of the campaign’s second year, the numbers prove the campaign is effective in increasing awareness. More new and expectant parents are aware of the newborn hearing screening (NHS), why hearing is important, and what to do following a failed NHS.

Learn more about the impact of the campaign and the Year Two results by watching the video below! Download the full report for a deep dive into the campaign’s second year.

Starts Hear Awareness Campaign: Year Two Report

Get Your Copy

Download the report to dive into Year Two and read more about the campaign, including:

  • Awareness campaign background and purpose
  • Ongoing optimization of campaign tactics to maximize impact
  • Results from Year Two and cumulative reach
  • What's in store for Year Three and beyond
Download the PDF
The cover of the Starts Hear National Awareness Campaign: Year Two Report 2023 with a bright purple background, illustrated stars, and a photo of a baby.
Get the PDF

Summary of Year Two Results

Download the handout for a quick summary of the campaign's first two years.

View the Summary

Year One Results

Learn more about the research and background of the campaign and results from its first year by clicking below!


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