It All Starts with Hearing
The research reinforces what we know — hearing is critical for every child’s brain development. In fact, it’s so important that nearly every baby born in the U.S. has their hearing screened at birth! Yet a problem persists. A significant number of babies who fail newborn hearing screening are not receiving the necessary follow-up care, leading to delays in receiving the support they need during those critical early stages of development. So, the Oberkotter Foundation and Hearing First asked the question: how can we reverse this trend of lack of follow-up and delayed care?
And thus, the Starts Hear Awareness Campaign launched in February 2021! The campaign educates, empowers, and equips parents so they will act urgently following a failed screening.
Now at the end of the campaign’s second year, the numbers prove the campaign is effective in increasing awareness. More new and expectant parents are aware of the newborn hearing screening (NHS), why hearing is important, and what to do following a failed NHS.
Learn more about the impact of the campaign and the Year Two results by watching the video below! Download the full report for a deep dive into the campaign’s second year.