Menu
Hearing First
Person Icon
Hearing First Logo
Hearing First
  • Family Community
  • Professional Community
  • User
  • Site
  • Search
  • User
  • Getting Started
  • Listening & Spoken Language
    • Listening & Spoken Language
    • Overview
    • What is LSL?
    • What LSL Takes
    • The Science of LSL
    • Building Your Support Team
      • Building Your Support Team
      • Overview
      • Meet the Early Intervention Professionals
      • What to Look for in an LSL Professional
      • The Parent-Professional Partnership
      • Finding LSL Services in Your Area
      • Covering the Cost of LSL
  • Hearing Evaluation & Technology
    • Hearing Evaluation & Technology
    • Overview
    • Newborn Hearing Screening
    • Hearing Evaluation and Diagnosis
    • Hearing Technology
    • Maximizing Technology
      • Maximizing Technology
      • Overview
      • Baby
      • Toddler
      • Preschooler
      • School-Age
  • What To Do
    • What To Do
    • Overview
    • LSL in Daily Life
    • LSL Strategies & Techniques
      • LSL Strategies & Techniques
      • Overview
      • Be a Director
      • Be a Bird Dog
      • Hear It Before They See It
      • Make Listening Easier
      • Play-By-Play
      • It's Your Turn
      • Create a Listening Sandwich
      • Keep Them on Their Toes
      • Beyond the Here and Now
      • It's All About Me
      • Help Me But Don't Tell Me
      • What Did You Hear?
    • LTL Sounds and Phrases
    • Road to Literacy
      • Road to Literacy
      • Overview
      • Reading Aloud
      • Singing & Rhyming
      • Experience Books
    • New Experiences
      • New Experiences
      • Overview
      • Baby
      • Toddler
      • Preschooler
      • School-Age
  • Celebrate LSL
    • Celebrate LSL
    • Overview
    • LSL Life
      • LSL Life
      • Overview
      • Genesis
      • Sophie
      • Ethan
      • Cici
      • Kamen
      • Corlena
      • Maggie
      • Zach
      • Dacie & Carlie
      • Morgan & Katie
      • Maya
      • Fletcher
    • Powering Potential Podcast
    • Inspiring Stories
    • The Listening Project
  • Learn & Connect
    • Learn & Connect
    • Overview
    • Families
    • Professionals
    • Learning Experiences
    • Course Catalog
    • Resources
    • Articles
    • Starts Hear Campaign
Learn & Connect Articles

Starts Hear Awareness Campaign Year One Results

Article | 2 min read
LSL in Your Inbox

Stay current with the latest LSL news

Subscribe Now

PHILADELPHIA, July 7, 2022 – Hearing First—a nonprofit dedicated to supporting families of children with hearing loss and the professionals who work with them—is sharing the impact of the first year of the Starts Hear awareness campaign, which informs expectant parents about about the importance of the newborn hearing screening. 

Launched in February 2021, the Starts Hear awareness campaign has reached hundreds of thousands of expectant moms in its first year to inform them about the newborn hearing screening and empower them to take action in the event of a failed screening. 

Bright and optimistic in design, the Starts Hear campaign taps into parents’ hopes for their child’s future. By linking their dreams with the importance of newborn hearing, parents are encouraged to take swift action to get a follow-up hearing evaluation.

Campaign results highlights from the first year include: 

  • 228.1 Million total ad views
  • 24.7 Million views of 15-second campaign videos (over 20,395 hours of total watch time) 
  • 1.3 Million reminder emails sent to moms about the newborn hearing screening and what to do if their baby failed 
  • Expectant moms’ awareness of the urgency of newborn hearing increased 25% 

“To be effective in moving the needle and reducing delays in follow-up and diagnosis, we knew we needed to take a different approach. Starts Hear is based on research insights that came directly from discussions with expectant and new moms,” said Dr. Teresa Caraway, PhD, CCC-SLP, LSLS Cert. AVT, Hearing First CEO. “By reaching parents where they spend time, using a parent-centered design, and partnering with organizations with a commitment to early childhood development and/or hearing healthcare, this campaign benefits every baby with the potential to make a significant difference in the lives of children touched by hearing loss and their families.” 

The data from the first year of the campaign shows a positive impact with expectant parents understanding the importance of knowing their baby’s hearing status and what to do should their baby fail the newborn hearing screening. The Starts Hear campaign is now entering into its second year to continue to reach more expectant moms to raise awareness of the importance of hearing health. 

Learn more about the campaign and download the year one report at hearingfirst.org/starts-hear-awareness-campaign. 

Related Resources

Dr. Jace Wolfe named Senior Vice President at Oberkotter Foundation – Hearing First

Philadelphia, PA & Oklahoma City, OK (March 21, 2023) Dr. Jace Wolfe, Chief of Audiology and Research...

Article 2 min read
Choosing Which Cochlear Implant is Right for Your Child

If your child has qualified for cochlear implants as the next step on their hearing loss journey, you...

Article 4 min read
Why the Ling Six Sound Test Matters (and What It Can Tell You)

Hearing clear sounding speech is how a baby learns to talk. And little ones with hearing loss learn to...

Article 3 min read
Hearing First Announces Departure of Dr. Teresa Zwolan, Director of Audiology

Dr. Zwolan will be accepting a new role at Cochlear Americas PHILADELPHIA, October 11, 2022 – Hearing...

Article 2 min read
Fire and Emergency Safety Tips for Kids with Hearing Loss

Are you and your family prepared for an emergency at home? Fire and home safety alert devices are important...

Article 3 min read
Keep Them on Their Toes with the Sabotage Strategy

Did You Know? Babies and toddlers laugh at the most unpredictable spontaneous things. Shrieks of joy...

Article 3 min read
Why You CAN’T Get OTC Hearing Aids For Kids

Just like every child is unique, so is every child’s hearing. That’s one of the reasons you can’t turn...

Article 4 min read

Connect with parents who have been down this path before.

Remember, you’re not alone on this journey. Thousands of parents have been in your shoes. Find other parents who can share from experience, offer encouragement, and help your family reach your LSL goals.

Learn More

Sign In or Register

In order to save content, you need an account. Set up is quick and easy! If you're already a member - sign in here.

Register as a Professional Register as a Family Member
Hearing First Logo
  • About Hearing First
  • Starts Hear
  • Family Support Community
  • Professional Learning Community
  • Learning Experiences
  • Resources
  • Contact Us
  • Celebrate LSL
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
Subscribe to Our Newsletter
©2023 Hearing First, LLC. All rights reserved. Terms of Use Privacy Policy Using Hearing First Resources Code of Conduct